PHILIP PLEIN GOES CRYPTO
(Sara Bulatovic, Date 27.July.2022)
(Sara Bulatovic wearing one of the Fashion Designer Student work, 2022).
From Crypto to virtual land, Phillip Plein is all in.One would be hard-pressed to find another fashion designer as excited about the digital world and its tools and Plein, presidents and chief executive officer of his namesake group, was among first to fully embrace the potential of the metaverse.
(Philip Plein, Robot from the METAVERSE Show, 2022).
Philip Plein has bullish plans for the metaverse - so much do that the revamped Plein Sport line is being christened as the first “metaverse - native“ fashion line. Robot called Romeo 1.0 was the star of the night. No clothing or accessories in sight.
It wasn’t just Metaverse Fashion Week that got Plein into crypto. In 2021, something sparked within him. “There was no built plan. It was just everyone was talking crypto, everyone was saying it was cool, and it was happening. I didn’t have any vision,” the designer told Cointelegraph.
Regardless, he discovered that his vision was to help people like his mother understand and participate in the crypto industry — but to make it high fashion and ensure that it’s truly accessible for everyone.
Plein first started accepting crypto in his online shops, but the payment option was soon introduced to the brick-and-mortar stores around the world as well, allowing anyone to take advantage of the new technology. Garments in the stores have QR codes that, when scanned, direct the prospective buyer to a website that shows how much they cost in British pounds, Bitcoin (BTC), Ether (ETH) and TerraUSD (UST), among the other accepted cryptocurrencies.